Life in Leicester: De Montfort University Leicester

  • Tommy Doyle

I was drafted in to take the reins as the interim Senior Media Manager at De Montfort University Leicester, producing and directing a series of flagship marketing videos including ‘Life in Leicester’ I developed a short dynamic student lead video which positioned the city as vibrant and modern, matching activity on screen to key decision making factors highlighted by analytics and researching data profiles. I scheduled shoots with students in multiple location and either filmed myself or managed drone pilots. I also edited / graded and created the graphics in After Effects /Elements 3D. I’m proud of having worked a complete 360 across the project which is an international showcase for an institution and city, a place that I’d never been to before attending the job interview.