Lifebuoy - Flatlay

To raise awareness of the importance of hand hygiene for children, we set out to show exactly how much they can get their hands on in a single day. In this piece we created a giant flatlay inspired by diaries our talent's parents kept for us to study just how many things their child comes into contact with each day for a week. As creative producer on this I supported in storyboarding/copywriting for the piece, cast and contracted our child talent and managed our budget.