Lifebuoy Hand Sanitizer

  • George Coffey
  • Jacob Merrick-Wolf
  • Nidhi Keluskar
  • Dan Woodger

Keeping the Nation's hands clean.

Our first project since becoming a part of the Global Unilever Animation Roster saw Dan Woodger both direct the new TV commercial as well as create the illustrations for Lifebuoy’s summer 2020 TV and print campaign which ran across the UK with the team at Mullenlowe.

The aim of the campaign was to evoke a sense of ‘fun’ and positivity towards hand washing as the general promotion of hand washing is done by fear or function.

After Dan had created the illustrations, he then set about directing the animated TVC, working with the team at KITCHEN who animated it beautifully.