Lifebuoy UK - All the things a child touches in a day

To raise awareness of the importance of hand hygiene for children, we set out to show exactly how much they can get their hands on in a single day. In this piece we used overhead GoPro footage inspired by diaries our talents' parents kept for us to study just how many things their children come into contact with each day. As creative producer on this I supported in storyboarding/copywriting for the piece, cast and contracted our child talent and managed our budget.