Life: Monitor and Report. Lifebutiken is the leading chain of vitamins, natural beauty products and wide range of health food. With four other Hyper Island students we got to work with their e-commerce site. Our job was to make them understand to when and how to use the Google Analytics and HotJar to create better strategies. We created a handbook for the tools that pointed out what they should focus on and what they had to get better at on the competitive online market.