Lift the Movement: Shoreditch

Designing this space meant bringing to life Lift’s unique approach to fitness while reflecting their own minimalist style. There was no need for coloured lights and the dark, nightlife aesthetic that so many other gyms have. This was an exercise in going back to basics, only using the kit that is needed and to focus on incorporating natural textures into a minimalist scheme. The space had to be tactile, with everything placed where it’s needed, never leaving the users wanting for anything. Two years of searching for the right venue, and countless meetings later, the result is a bright, warm industrial space, flooded with natural light. Lift’s concept has been strong for many years, and now it has its first home.