Lighting Commission for Frameless London

Frameless is a brand new culturally rich, immersive, multi-dimensional permanent art experience. Housed in an incredible 30,000 square foot venue and located just a few short steps from Marble Arch and Oxford Street, it is the biggest of its kind in the UK. Over 40 masterpieces can be experienced in the 4 galleries. ~ Sasha was commissioned to design 3 line drawings that would become permanent, interactive LED lighting for the cafe / bar area at Frameless. It was important to Sasha that these artworks related to the art exhibition, continuing the art theme throughout. Focussing on the context of each room in the gallery and the art movements exhibited in the space, Sasha came up with three concepts for the Frameless team. The chosen concept was a modern, simplified and genderless interpretation of Gustav Klimt's 'The Kiss' (shown in the Beyond Reality Gallery). In the 4 months of concept development she drew over 100 faces that she interacted with during her everyday moments; people on the tube, in bars and public parks. She tweaked the lines, created tech drawings to meet the architectural restrictions of the space and lighting material and then began the install. Hand-drawing her approved designs in large scale onto the site walls acted as a helpful guideline to manipulate the LED lighting and ensure it was accurately suspended in a sculptural, floating, and fluid form, as if the lines really were freely sketched into the sky. It was important that these 3 LED lighting designs interacted with the space and the visitors to create an artistic 'white line of thread' and enhance the creative atmosphere of the space. Sasha also designed interlocking gender-neutral WC signs for the bathrooms.