Like Magic: Product Hero Shoot

This Expert Market project was created for use across the mareting landscape. Produced using a lazy Susan and a green screen. This was super interesting because we haven't really produced an ad with just the product in shot the whole time. Usually it's presenter to camera so this was an opportunity to do something completely new. Lee carried out the editing out on this project and after a few iterations the video was finished. "I'm truly proud of this piece because it presents a whole new platform of techniques both in production and post-production. There are lots of new editing techniques I wanted to experiment with this video. For example, finding ways of showing magic through sound effects and using the particles effect on After Effects."