Lima Delta B2B brand transformation

Lima Delta is a strategic learning design agency that crafts blended digital learning experiences, elevating team performance for global brands such as DAZN, HSBC, and John Lewis. Lima Delta partnered with us to redefine their online presence, aiming to mirror their core values and objectives more clearly in their branding and website. Challenge We had to create a visual and verbal identity that not only differentiated them in a crowded marketplace, but also became a magnet for top talent and increased website leads. Lima Delta felt their current branding and messaging did not reflect the quality of their work or service. The team wanted a brand and proposition to be proud of. Solution A brand and messaging sprint running in parallel to create a compelling brand identity and marketing website. Through our signature sprints, we swiftly uncovered key insights: customer motivations, team strengths, and differentiating factors in our business model compared to the competition despite similar products. This guided the creation of a compelling, unique marketing microsite, drawing inspiration from our brand's name and verbal identity. Impact "Our initial conversations about brand identity were invaluable. You truly listened and helped us define our business values. Getting an external view on our brand, reflected in our messaging and website, has been massively beneficial. While we could've tried doing it ourselves, the outcome with Overpass is unparalleled, perfectly timing our company's next growth phase." Georgie Cooke - Lima Delta