Limbic

Limbic (EF, Google, Horizon 2020) is bringing quantifiability to mental health. Having created the first emotion detection AI for consumer fitness trackers, Limbic makes it easier than ever for patients to provide their therapist with data. The studio worked closely with the founding team to pivot Limbic’s visual narrative from a research-led startup to a mental wellness brand. This involved overseeing the entire creative process ranging from branding and art direction (in collaboration with Alex Rorison, photography) to web development and UI/UX design for a patient-facing application and clinician dashboard.