LIMITED EDITION IS A CURATED COLLECTION OF GENUINE COPIES, ONE-OF-A-KIND CLONES, EXCLUSIVE DUPLICATES OF THE ICONIC OBJECTS. THIS IS AN EXPERIMENTAL FASHION BRAND THAT INCREASES THE VALUE OF NONUNIQUE ITEMS BY ADDING ITS OWN UNIQUE LABEL. UNLIKE ORIGINALS, WHICH LOSE THEIR VALUE SOON AFTER THEIR FIRST REPLICA IS PRODUCED, THE LIMITED EDITION ITEMS ARE NEVER REPEATED. EACH PIECE GAINS ITS INDIVIDUALITY WITH A SERIAL NUMBER AND A FEW MINOR CHANGES, WHICH DO NOT AFFECT ITS RECOGNIZABILITY BUT MAKE EACH ITEM STAND OUT FROM THE ENDLESS ROWS OF SAMENESS.
THE MISSION OF THE PROJECT IS TO ENDOW ANY READY-MADE WITH A NEW VALUE BY PUTTING IT IN A NEW CONTEXT, CREATED ONLY WITH WORDS. BECAUSE THE WORD IS STILL A PUBLIC CONCERN OF THE FIRST IMPORTANCE.
