LincolnLocal.shop Branding, Website & Campaign

LincolnLocal.shop was a completely free, easy to use website directory showcasing local businesses selling gifts. Created for free by a friend and I in 2020 with the aim of encouraging people to shop locally this Christmas and beyond, the brand and site was brought to life in just 7 days (alongside other jobs) and was launched with 77 businesses which quickly increased to 143, across 25 categories. Alongside the site, a social media campaign across Facebook and Instagram helped to create brand awareness.