The Challenge
Create a campaign for outdoors and social media for the 2017 edition of Lisb-ON Jardim Sonoro. An electronic music festival located in the center of Lisbon, Portugal.
Social Media
With 30k followers on Facebook and 8k followers on Instagram, the objective was to communicate to all of our followers and achieve more followers, share the concept created by the creative team, bring more people to the Lisb-ON music experience and do a cover of all the concerts and environment during festival days.
Social Media Achievements
35k followers on Facebook by the end of the festival.
10k followers on Instagram by the end of the festival.
Awards
D&AD Award. Wood Pencil / Art Direction / Art Direction for Poster Advertising / 2018: https://www.dandad.org/awards/professional/2018/art-direction/26646/lisb-on/
IBERIAN FESTIVAL AWARDS 2017: Best National Communication
Agency: MSTF Partners
Client: Lisb-ON
Creative Director: Gil Correia /Vasco Thomaz / Ivo Purvis
Copywriter: Miguel Mestre
Social Media: Benedita Leitão and Miguel Nunes
Motion Design: Necas Ribeiro
Project Manager: Tânia Carmo
The first thing we did was to launch the whole line up so we did several Instagram posts that together combined into one.
400 likes / 7 comments
On Facebook we shared the video on top with the show-heads and changed the cover photo for the complete line-up.
Video statistics: 1,5k reactions/ 381 comments/ 275 shares
On the days after we presented each show-head at a time. With a specific copy made especially for each one, talking about their skills as djs/ music producers if they were a part of their plant species.
For Instagram Stories we did one animated story for each one of them.
Total of 3,160k reactions/ 78 comments/ 66 shares.
A week to go countdown, both in Instagram and Facebook posts.
Total of 3,5k reactions / 45 comments / 80 shares.