Litbox - Manifesto Video

  • Arunagiri Ramadurai

During my tenure at my previous job, I undertook the creation of a manifesto video as part of a pitch. Collaborating closely with copywriters, I animated the entire video, ensuring that the visuals harmonized seamlessly with the accompanying copy. Given the objective of making the copy stand out, I approached the visuals as a supportive element to effectively convey the brand’s core idea. Additionally, I took the initiative to animate a quick logo, extending beyond the scope of the original brief, as a means to showcase the brand’s potential and possibilities.