Liv Fitness

Liv Fitness is the ultimate gym for women looking to build strength and confidence in a relaxed and comfortable atmosphere. This luxurious studio sits in a clean white space with state-of-the-art equipment and stunning panoramic sea views. They take pride in providing a friendly and personal environment for their clients with a touch of luxury. The premium feel of this studio was something that we wanted to come across in the branding, which is depicted with clean lines, simplicity, and Scandinavian-inspired minimalism. A monochrome color palette and lots of white space gives this brand an airy feel and reflects the polished look of the studio, where you have room to breathe and grow. We didn’t want it to look like a typical gym brand, so the logo was created around the minimal symbol of a dumbbell to represent strength and empowerment with a feminine touch.