We’ve shot the #LIVESERGE campaign for fashion brand SERGE DENIMES, founded by OLIVER PROUDLOCK (Channel 4's Made in Chelsea). We collaborated with some incredibly talented people, including a krump dancer, some free runners, an f1 driver and some really talented musicians. For this first docu-promo we worked with krump artist DOMINANT: following his creative journey through London's urban settings in SERGE DENIMES apparel. Directed by BTB co-founder JAMIE MITCHELL.