A positive spin on a sensitive topic.
Vitality is not the standard health insurance company. Their mission is to encourage people to live a healthy and happy life.
Living well with diabetes tackled a very sensitive topic of diabetes, by talking about it from a different angle. The piece focused on the stories of 5 people with either a type 1 or type 2 diabetes and how they managed to live a full life despite the challenges of the condition.
Wireframe and style samples.
I tried to nail the structure of the page by creating an initial wireframe completed with comments and visual samples. This step was fundamental, especially for one page layouts like this, to make sure that the content flowed nicely without being too boring or repetitive.
The final result was a colourful and bright layout. The light and curvy title and the serif font used for the quotes both contributed to convey the positivity of the piece.
Each story was colour coded to make the content easier to read. Each colour was carefully chosen to complement and enhance the images that complemented the stories.
Colourful Illustrations.
Instead of using sterile medical icons to represent the tips, I decided to create 10 bespoke illustrations that illustrated the human side of the condition. The images incorporated a lighter version of one of the colours used for the stories, in order to tie them with the overall palette.