Lixir Drinks - Shaping a brand to shake up the mixer industry

Lixir Drinks launched with the view that there was a clear opportunity to create a premium mixer brand with a more informal, unexpected personality than the others in this space. But after two years of establishing and refining the product, they needed their brand to have more edge so that it would appeal to a slightly younger, socially switched-on audience. Working with lifestyle photographer Jack Terry, we spent a day capturing some incredible people and product images that would help to reinforce the ‘Good Times. Big Flavours. Mixed By Bartenders’ positioning.