HOW WE WENT ABOUT DEVELOPING A MULTICHANNEL STRATEGY AND ROADMAP.
Lloyds Pharmacy has over 1650 pharmacies across the UK. These are largely based in community and health centre locations. The company employs over 17,000 staff, dispenses more than 151 million prescription items annually and in 2009 had a turnover of £1.8 billion.
LloydsPharmacy is the trading name of LloydsPharmacy Ltd, a wholly owned subsidiary of Celesio AG based in Stuttgart.
Lloydspharmacy asked us to help them develop a strategy to achieve their online and multichannel objectives over the next five years
Our consultants examined the retailer’s existing ecommerce operation and online strategy. We reviewed their customer facing website, the underlying infrastructure and the existing business processes and teams.
This gave us a solid knowledge base from which we made recommendations and developed a roadmap that focussed on increased sales, improved operational efficiency and an enhanced customer experience.
The comprehensive 18 month roadmap left Lloydspharmacy fit to deliver its multichannel strategy and meet aggressive growth targets to increase sales year on year by 50%.
Ros Hunt, Head of Online at Lloydspharmacy said, “We have been trading online for nearly three years, and although in this time we have established a solid online market presence and have experienced good growth, we believe there is a more opportunity to grow revenue, improve efficiency and make substantial market gain. Salmon made a number of recommendations that we are now implementing and we are already starting to see improvements relating to site performance and search. We look forward to a continued relationship moving forward.”