Loaf Store, Wilmslow

Transforming an eighties car showroom into a soft and light aspirational furniture store. Working closely with the Founder and Head of Creative, I project managed the design and imlementation of 7 new stores, including this one, as well as the refurbishment of the first flagship store. From lease negotiation to design and space planning, ambiance and product selection, ensuring the best experience possible for visitors and to equip the store staff to influence sales and inspire customers.