Local Parcel Point Ad Campaign

Punjabi food is known to be more spicy and oily in our place. So most of the people who eat Punjabi food face consequences the next day, like headache, acidity, bloating and many other things. There are multiple reason for that causes but the chain we were marketing has some original way to prepare a recipe. They focuses on making their recipe organic way by not adding any chemicals like food color, MSG or even vinegar. We wanted to deliver that message to the mass audience without making it look like a chemistry less where we state some complicated chemical name and their harmful effects. After brainstorming a lot we decided to go with the "Home like food" campaign idea. While cooking at home we don't use any such chemicals, so our message can be delivered to the audience in positive way. I have uploaded three of the designs for the same campaign which translates to: Image 1- Punjabi that you can eat everyday (Perfect blend of taste and health) Image 2- Punjabi that made from spices that you use at home Image 3- Fresh and Tasty just like home cooked meal