Location Based Storytelling for London’s Museums
3 museum multimedia guides that I developed and produced for the Horniman Museum, British Optical Association Museum and the British Optical Association Museum. The images, presented below, are screenshots from izi.TRAVEL’s website and app.
Horniman Museum and Gardens (London, UK)
The Horniman Museum and Gardens is a unique family Museum that greets over 800,000 visitors per year in Forest Hill. It specialises in natural history, anthropology and musical instruments and also has an acclaimed aquarium.
BRIEF: To prototype an English multimedia guide with a built-in game feature and is capable of being disseminated, in its entirety or in sections, across the museum’s social media channels and newsletter. Client specified the guide should contain only the museum’s 10 most popular items and capture the spirit of the museum. The 10 most popular museum items are referred to as “Highlights Tour”.
RESULT: The prototype was tested, approved and published. Client requested additional Russian and Portuguese versions of “Highlights Tour” be developed and produced for the communities of Forest Hill.
TASKS:
• Organised pre-existing digital assets
- • Supervised the script reading during recording
- • Recorded the museum’s ambient audio
- • Developed and delivered prototype of the museum’s “Highlights Tour” with audio guide and interactive multiple choice quiz in English.
- • Translated and produced two additional audio guides museum’s “Highlights Tour” in Portuguese and Russian
British Optical Association Museum (London, UK)
A medical museum of the optical and eyecare professions, it is also a department of the College of Optometrists in London. It is recognised as the oldest and one of the best optical museum collections in the world.
BRIEF: Endeavouring to provide further open access to museum’s collection: create an English multimedia guide of the Museum’s restricted fine arts collection for London Open House 2016.
RESULT: The multimedia guide was launched for London Open House 2016 and received significant praise from the Open House visitors. Client successfully applied for additional funding and expanded offer to include a second fine arts collection tour. The second tour was developed, produced and published end of 2016.
TASKS:
• Produced two separate multimedia guides of the museum’s fine arts collection
• Plotted visitors experience of the museum’s fine arts collection
• Organised pre-existing digital assets
• Edited two scripts
• Contracted recording studio
• Supervised script reading during recording
The Viktor Wynd Museum of Curiosities, Fine Art and Natural History (London, UK)
The Viktor Wynd Museum of Curiosities, Fine Art and Natural History is a cabinet of curiosities themed museum and bar, based in Cambridge Heath. The museum was crowdfunded on Kickstarter in 2014. 494 people pledged £16,090 to help bring the museum to life.
BRIEF: Increase visibility across web and mobile devices in order to generate footfall in museum and bar. Museum and bar receive 12,000 visitors per year. Client aims for 20% increase in footfall end of 2017. Client also wishes to expand museum offer to visitors with a free and open multimedia guide, based on the museum’s brochure.
RESULT: The produced and published guide was disseminated, in its entirety and in sections, across the museum’s social media channels, including tripadvisor. The museum’s unique collection and subject matter drew significant interest during Halloween. izi.TRAVEL’s CMS analytics feature recorded a spike in clicks and played content on the web and app on iOS and Android devises. It was the most viewed played London guide on the weekend of Halloween.
TASKS:
- • Adapted the Museum’s brochure into a script
- • Organised and uploaded pre-existing digital assets
- • Recorded on site
- • Supervised script reading during recording