The Viktor Wynd Museum of Curiosities, Fine Art and Natural History is a cabinet of curiosities themed museum and bar, based in Cambridge Heath. The museum was crowdfunded on Kickstarter in 2014. 494 people pledged £16,090 to help bring the museum to life.
BRIEF: Increase visibility across web and mobile devices in order to generate footfall in museum and bar. Museum and bar receive 12,000 visitors per year. Client aims for 20% increase in footfall end of 2017. Client also wishes to expand museum offer to visitors with a free and open multimedia guide, based on the museum’s brochure.
RESULT: The produced and published guide was disseminated, in its entirety and in sections, across the museum’s social media channels, including tripadvisor. The museum’s unique collection and subject matter drew significant interest during Halloween. izi.TRAVEL’s CMS analytics feature recorded a spike in clicks and played content on the web and app on iOS and Android devises. It was the most viewed played London guide on the weekend of Halloween.