NTV broke with the economy channel CNBCe, and rebranded as NTVPara. We left the original NTV logo unchanged, only altering the colour of the ball from blue to yellow, and the text from orange to white. The concept for the new logo incorporates ascending and descending triangles, indicating fi nancial statistics. Our chosen typeface allowed us to continue this concept throughout, using these triangles within letter “a” in “para”. The clear visual identity provided a direct and eloquent message to the audience. The triangles on the logo were very well received and they played as the main graphics in the title animations.