Logo design and branding refresh for Elite Injuries Clinic Ltd

I was approached by Elite Injuries Clinic for a general brand refresh and redesign of their logo. They felt it was time to have something new... something that would stand out against others in their Leigh-On-Sea clinic. We chatted through the colour scheme and thought greens and blues would bring a fresh and calming feel to their patients. The new logo was very loosely based on their old design, but with a much needed injection of colour and distinctiveness. Various shades and hues were used, but muted and subtle, along with bold, eye-catching fonts. Elite Injuries also offers a Sports Massage service so using the same style and fonts, but different colours, tints and gradients I designed a separate logo. I thought this would give this side of the business its own unique identity but keeping it inline with the fresh new branding style. When the logos were finalised, I created an Instagram carousel for myself and the client to highlight the design process, and let people know a little about the company.