Logo development for Studio Birthplace

I had the pleasure te develop the new logo for Studio Birthplace, a creative studio focusing on ecological topics and a sustainable future for Our Planet - Our Birthplace. Their mission is to bridge the gap between information and emotion, and to find creative new ways to deliver urgent topics to audiences through the (he)art. Their goal is to tell stories that can help steer the conversation in the right direction and encourage action towards a better planet for our future generations. They do this through daring and sincere creative content and campaigns. Studio Birthplace invites NGO's, charities, activists, filmmakers, artists, musicians, designers, game developers, writers, marketeers, journalists, brands and organisations to collaborate with them and celebrate the Natural World. In an early stage, the team of Studio Birthplace knew they wanted a humpback whale as their new logo. Below you find the process of the logo design, exploring different shapes, poses etc.