Pushing up the Daisies have a profound mission and their logo has to help convey it.
Context to the brief
Their name might be humorous, but Pushing up the Daisies are dead serious about their mission (pun intended): everyone in Scotland should know their practical options and legal rights immediately after someone dies in relation to caring for their body between death and funeral.
The problem
The charity logo needed a contemporary new look and feel to help widen its reach while still maintaining some through-lines of brand continuity and recognition for its existing audience.
Read the project notes on KatieCarmichaelDesign.com
