Logotype Design

  • Jose Vargas

CRILAV Consortium is a software and technology development company based in Quito, Ecuador. They approached me to create a new logotype that represent their business. They wanted a logo that is easy to use across multiple digital as well as printed media. My approach for this logotype was to use the two main letters from both companies that are part of the consortium, "C" and "L". I tried a couple of ideas until I came up with a form that I believe represent technology, simplicity, as well as dimension while being modern. I am happy to say that the client love the end result and they are proudly using it in all the systems and tech they are creating.