Loite

  • Michelangelo De Cia

A series of documentaries-music video

EXRCM IS AN INDIE ELECTRONIC MUSIC BAND, AFTER A COLLABORATION WITH THEM FOR THEIR SECOND EP ‘DAPPERNIENTE’ WE WORKED TOGETHER AGAIN ON THEIR THIRD EP ‘LOITE’. LOITE IS AN EP OF THREE SONGS, EACH ONE FOCUSED ON A DIFFERENT HUMAN STORY. WE DECIDED TO DO THE SAME WITH THE VIDEOS, AS WE WANTED TO HIGHLIGHT HOW EVERYBODY AROUND US HAS THEIR OWN STORY TO TELL. WE POSTED MESSAGES ONLINE, AND GOT IN TOUCH WITH A LOT OF DIFFERENT PEOPLE AND THEN WE SELECTED THREE PEOPLE FROM THEM. THE PROTAGONISTS HAD TO BE RADICALLY DIVERSE FROM ONE ANOTHER. STARTING FROM THE SAME TRAIN STATION WE FOLLOWED THEM FOR A WHOLE DAY, TRYING TO STAY WITH THEM AS MANY HOURS AS POSSIBLE. THE VIDEOS HAD TO BE COMPLETELY TRUTHFUL, WE DIDN’T USE ANY FILTERS OR SCRIPTS. FROM THE IDEA OF THE EP, I ALSO CREATED THE T-SHIRT FOCUSING ON HOW THE UNDERGROUND TRAINS ARE A HUGE FUNNEL OF STORIES THAT BRUSH AGAINST EACH OTHER, BEFORE BREAKING UP INTO COUNTLESS BRANCHES.

Companies

  • E

    EXRCM

    Skills