In 2011 Swarovski approached us to help launch their new fashion jewellery brand, lola&grace, within the UK. Working as their principal partner agency, we consulted on the best strategy across all channels to include marketing, events and advertising.
We were also responsible for overseeing their launch and follow up campaign. The first ‘Unlock London’ saw us creating a huge interactive installation in Westfield Stratford with a strong retail as well as online focus. The follow up campaign ‘Travel Snaps’ enabled us to take the brand on the road, with a mobile shop and photo booth in a camper van which toured key London locations and festivals.
With a strong understanding of the brand and UK market it targets our role has also extended to include creatively directing and producing their cross-channel photoshoots for the past 5 seasons as well as overseeing all their web and social media content and management as well as most recently looking after all their UK press.
Brand introduction into the UK, taking the brand from nothing to having 200k followers on Facebook and 43k followers across Twitter and Instagram.
Increasing brand profile with coverage secured in titles such as The Sunday Times Style, Daily Telegraph, Metro, Company, Cosmopolitan, InStyle, You Magazine amongst others.