While London Collections Men is of course primarily about the clothes, it's also a training ground for the new generation of models - and as Britain's only-all male modelling agency, it's only understandable that a large selection come from AMCK.
Shot on location at the bold, bright fuschia Eaton House in Essex by Wanda Martin, you'll see the models of the season (including Biu Rainey, Michael Morgan, Jake Hold and Ken Bek - who you might recognise from those Red Hot calendars) wearing clothes from the most exciting designers on the LCM schedule, including Agi & Sam, Casely-Hayford, Katie Eary, Mr Hare and more.