This a is the branding campaign that I have designed as a student for the D&AD New Blood competition. The brief asked to use the bus stops in Oxford Street to promote the #LondonIsOpen campaign. My idea was to create a logo that created an attractive and active environment, playing with geometrical shapes. I created a language that was attractive an explained the meaning of being open. I wanted to follow the same patterns that we can find in London in the underground, stations and buildings. London is a vibrant city I think this idea shows that continuous movement of people visiting the city.
