LMNH is already one of the reference cycling brands in London. With their active event presence, it is quickly becoming one of the de-facto physical hubs for cycling aficionados, particularly in East London. Despite the popularity of the brand we had developed, their interactive brand experience and e-commerce sales had room to grow.
We were asked to build an online home worth the expectations of the growing fan base, and could do justice to the great content they roll out every week. We also needed to revamp their e-commerce capability to support the huge growth of LMNH merchandise being shipped globally. We challenged ourselves to create a website where content could shine on all devices and still work great and fast for users looking for a quick flat tyre fix in their mobiles.