We created an authentic brand by capturing the inclusive, nostalgic and informal quality of the business. We also continually asked why. Then we held true to those principles, bringing them to life across multiple brand experiences. LMNH continues to grow, with outlets on Old Street, Southbank and in Hackney.
LMNH, bicycle workshop, café and bar, launched in May 2010. The founders’ vision was to create a destination for cyclists, but also a relaxed local hangout for workers and residents. Alongside a need to be profitable within six months of opening was the ambition to be recognised as a ‘hub’ for the national cycling community by the end of Year 1, and to open a second premises in Year 2.