Lookbook Pairs for Fashion Brand

For this project I came up with the idea of remaking images from the lookbook of fashion brand Closed with things unrelated to clothes, such as flowers, cakes, poems, Lego, books and artworks. For every version we ask artisans/designers/creatives to draw inspiration from specific lookbook images that we choose and to create a version in their own medium. For example an architect using Lego to reflect certain images from the lookbook. The campaign image and the remade image are then placed next to each other. It is an ongoing project that features in all of their Hard Copy print magazines and on their website.