Looks Like Me

Looks Like Me, talent and casting agency raising the profile of underrepresented groups. Providing exceptional talent, models and extraordinary diverse campaigns represented in fashion and advertising content.
Founded by Selma Nicholls, motivated by Riley-Ann her three-year-old daughter questioning her own identity (on two occasions) due to the limited visibility of children that looked like her on bill boards, theatre shows, the big screen, magazines, and advertising. Read full article
Selma decided to create the change she wanted her daughter and other children to see, setting up Looks Like Me, committed to increasing inclusivity, visibility, and employability of underrepresented groups in advertising and the creative sector.   Launching with a diverse range of Black and Minority Ethnic children (BME) aged 10 months – 10 years old, presenting joy and happiness from the finest selection of BME children.
We are a small talent/model agency based in the heart of Tottenham, North London, supported by Virgin!


Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Redefining Beauty
Founder Looks Like Me & Co -Founder theSOwhiteproject