Lost in the super market

  • John Blond

2018 Made in London Published by C41 Magazine A set of images which encapsulate various moments of people’s lives. Different scenarios, different people, different faces. In the age of high technology where people are constantly connected to each other but still, everyone feels tremendously alone. We forgot about basic things such as the joy of smiling at someone, even though our online conversations are filled with emoji replacing real-life smiles. Getting lost is incredibly easy, especially amongst other people, the unstoppable crowd of modern and high-tech people. We have the feeling of being slowed down by this crowd. And yet, we do not know who we are or neither where we are heading to, always with a tendency of keeping ourselves to ourselves.