"The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart." –Helen Keller Lost in Translation is a concept which explores words and ideas that are lost on the anglophone world. Its main focus is concepts from countries which are life improving, and words which describe a specific feeling to which we can't simply. The impression of this concept is calm and gentle, and aims to open the mind of the reader to a simpler, deeper understanding of life and themselves through language.