We were commissioned to create a full scope branding identity platform for Lotte Avenuel Luxury Mall in Seoul, the largest luxurious department store in Korea, located in the Lotte World Tower (Seoul's tallest building). For this vast project we worked closely with creative director, Douglas Little, to conceive and create the mall's main packaging system, signature patterns, building interior and exterior super graphics, architectural graphic interventions, print promotional system, banners and super billboards and mall's signage system amongst other things.