For Loud London I was tasked with creating the design for their new range of Long Smoking papers.
I created two camoflague inspired colourways for Loud along with all the Company branding. One of the key points on the brief was to create a High end alternative to the incumbent players within the industry. The two camoflague colourways were selected to appeal to the "traditional" smoker as well as more fashion/ image focused consumers.
The first thing I created was the Logo for the new smoking paper company along with all subsequent promotional material for social media and print.
The company was founded by legendary DJ Scott Garcia who in 2018 ceased all operations of his Record Label 'Kronik Records' in order to open Loud.
As the in-house designer it is my responsibility to develop new products and maintain the brand image across any output.