Louis Jadot campaign

I worked with international wine makers Louis Jadot. A branding campaign was created to highlight unique detailing in the pre-existing typography and and give a modernised look through a brighter colour palette. By keeping the typeface, a brand familiarity was able to be maintained with existing customers whilst still attracting a younger, fresh audience to try the wine. The eight elements (taken from the typeface) in each composition are used to reflect the 8 regions in which the wine is produced. These have then been overlaid to create an abstract and balanced reflection of the wine. The designs have then been facilitated for use across social media animations and bottle labels.