LOUIS VUITTON - S/S 2013 - MENSWEAR

Louis Vuitton's menswear designer Kim Jones hired Daffy to design, shape and create content for an enormous LED screen for which the catwalk models could walk upon, during the opening show for Menswear Paris Fashion Week in 2012.

The screen stretched 40 metres, then 10 metres up the rear wall. Daffy filmed aquatic based footage with lengendary underwater photographer Pete Zuccarini in Miami, and augmented CGI creatures timed to the music.

On one of the hottest days of the that year, the audience reflected on the cooling nature of the visuals. The show featured in New York Times' top five shows of the season.
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