Love Football, Intimately | Paddy Power

“The Premier League is back!”, declares Paddy Power in this brand new spot from director collective Traktor and Stink Films. And what better way to celebrate than with footballer Peter Crouch? The famously tall former England international is captured bathing in the middle of the pitch here, surrounded by confetti-like red cards and candles in an apparent state of bliss. We produced a stripped-back and dreamy re-record of Bonnie Tyler’s ‘Holding Out For A Hero’ for the film’s opening, anticipating and augmenting the euphoria of the ‘80s classic with the sounds of gentle pianos and operatic vocals.