Love is Outreach Visual Identity

  • Sofia Alexiou

After I was laid off by the company I was an intern for, due to Covid19, I decided to take advantage of the time it would take me to find another job. I was, and still am, hungry to use everything I learned in UCLAx, in real projects with real clients. I also wanted to become better, and build a portfolio that would land me my next job. This is when I came across Taproot, which is a platform connecting non profit organisations with creatives. When I saw Love is Outreach's ad, the client was asking for a logo redesign, however, seeing that she already had build on her own a Wix website, and because web design is something I enjoy deeply, I offered to redesign the website as well. I was lucky enough to get picked by the client and talking to her over the phone helped this project to become a passion project of mine. She was able to pass her passion and her cause over to me and I was willing to help her pro bono as much as I could.