Love Island

Jet2holidays offered a chance to win a holiday or tickets to the final in partnership with ITV’s Love Island. After researching Love Island’s target audience I designed a logo and style that would appeal to 16-34 year olds while reflecting the Jet2holiday colours and social media like Shapchat/Instagram. I then created a set of campaign assets and a guide to be shared with TV, online and social media, ensuring a coherent message across all media.