The belief that disabled people have no desire to have sex, leads to them being excluded from sex and sex education.
Durex will change this with the campaign: love sex with any body. Durex will add illustrations to their condom wrappers/ lubes. Which when held up to disability signs, gives an authentic window into the sex lives of disabled people.
Alongside their new products, Durex will create a safe community by asking people to sign #PleasurePledge. Once signed they will have access to free, real & fully inclusive sex education.
Disabled people have historically been excluded from sex, but not anymore.
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D&AD New Blood
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