Love Zimbabwe Charity

  • Anisha Chua

The brief asked students to seek an appropriate freelance project, cost the job, produce artworks and artefacts that meet the client’s requirements in full. The client, Love Zimbabwe is an independent fair-trade NGO working towards advancing education and further fair-trade development in Zimbabwe. They were looking to update and revamp their logo as a charity. In response to this, I designed and narrowed down the choices to four logo concepts. I took key elements in their current logo and name to create ones that embodied their core values such as love, care and protection for the environment.

These curated logo sketches are ones that contributed the most towards the final logo designs. Most of these sketches are based on the idea of ‘love’ hence, the use of the heart. It is also in the charity’s name ‘Love Zimbabwe’. Elephants symbolised strength and power which is linked to one of the charity’s commitment to the protection of the environment.