Created for a competition brief led by STB, their aim is to market feeding birds as a fun family activity. through quirky illustrations. They value providing healthy and nourishing feed to birds, and naturally have an interest in sustainability. The collectable tins have a fully illustrated body that I designed so it would repeat smoothly. A light cardstock label is across the centre that can be easily removed as it is later reused. The refill packaging is more simplistic, to create more appeal for the tins.