LOVEBOX

Lovebox launched an innovative app to engage fans well beyond the festival weekend. The app we produced was a social hub of activity deeply connected to the social media universe, celebrating Lovebox fans, music, artists and lifestyle. The app achieved 40,000 downloads in the first 12 hours. As official mobile providers of the festival, we had the job of searching an app sponsor. We secured a strong and credible sponsorship with HTC. HTC promo was added to all app layers generating vast amounts of shareable social content that drove festival fans to the HTC on-­festival lounge to sample their products.