Lucid Production Music - Brand Identity

Brand development for Lucid Production Music, a bespoke music catalogue that specialises in music for media - curated by creatives, for creatives. The Brief - A versatile and adaptive design to showcase music from all styles and genres that feels fresh and packs a professional punch. The Concept - Reflecting the symmetry of an old Compact Cassette tape and taking on the shape of many other audio formats, such as vinyl and reel-to-reel; the logo uses perfect circles to create the letter forms with a flowing underline linking everything together. www.emilallard.com/lucid