Business Cards
I started off by creating the main characters, with the seal being the main character. Then over a year I developed the logo to match the style, as well as the colours.
The Website
I started with creating wireframes for the website, before making advanced mockups to show how the website would look using the colours and imagery created over the course of a year. The website was put together using Shopify where I developed the website to how I wanted the brand to be portraid as well as the user journey.
Lucky The Seal Character
I created this seal character named "Lucky". The idea came from the Japanese word for sticker シール (shi-ru), which sounded similar to our word for seal (the animal). I then created the seal character from hand drawn sketches before importing it into Illustrator. The seal is no available as a sticker and an enamel pin badge.
Project Tags
Companies
LuckySeal Co
- Retail